Because we want the coolest clothes and that shouldn’t mean they can’t also be green. We want fashionable styles, accessories, all of it - sourced, curated, sustainable AND on trend!

We want our fashion made of clean, vegan materials, good for the planet and for people. We want traceability of materials, and to know we are shopping safe, green and smart. For ourselves, for our skin, for our children and the planet.

We want it to be simple - just a click and a scroll to find items you love that meet your ethical, planet-friendly standards. No need to check the labels, source yourself. It’s all there for easy, immediate access.

We’re Green and we like it fun. Conscious shopping does not make us serious and dull - quite the opposite, we’re doing it with a spring in our step. We love knowing we can shop green and have fun showing our outfits and fashion styles.